Booking·Tours

Marketing engine

The email tool, landing page builder, and promo engine you won't need to buy.

Built into Booking·Tours. No Mailchimp. No Klaviyo. No extra subscription.

The problem

You're paying R500–R2,000 a month for an email tool you barely use. You track promo codes in a spreadsheet. None of it is connected to your bookings.

The marketing engine is built into Booking·Tours at no extra cost — because it already knows who booked what, when, and for how much. Every campaign, automation, and promo code runs on your live booking data.

01The toolkit

Everything you'd buy separately, in one place.

Contacts CRM

Your subscriber list with tags, statuses, and CSV import that auto-maps columns and enrols new contacts into automations.

Email campaigns

A visual builder with text, image, and button blocks, personalisation tokens, test sends, and immediate or scheduled delivery.

Automations

Sequences triggered by a new contact, a tag, a booking, or a date — with delays, open-branches, and voucher generation.

Promotions

Flat or percentage promo codes with valid dates, max uses, and minimum order — usage tracked, auto-expiring at the cap.

Landing pages

Conversion-focused pages wired straight into your booking flow, ready to point ads at.

Reporting

Open, click, and unsubscribe rates, audience breakdown, and campaign performance against your plan's email allowance.

02Set it and forget it

Automations that book while you sleep.

Pre-built sequences enrol matching contacts automatically and show enrolled and completed counts as they run.

01Automations

Welcome, review, win-back, birthday.

A welcome series greets new contacts, a post-tour sequence requests a review, a win-back nudges lapsed customers, and a birthday special fires on a date field. Steps can send an email, wait, branch on whether the last email was opened, or generate a discount voucher.

Automation builder

02Contacts

Import once. Segment forever.

Upload a CSV and the importer previews, skips duplicates, and enrols new contacts into matching automations. Tag to segment, and unsubscribed or bounced contacts are excluded from every send automatically — even if tagged.

Contacts and promotions in Booking·Tours

03Campaign controls

Send with confidence.

Test first

Send a test to yourself before any campaign goes out. Personalise with {first_name} and {business_name}.

Immediate or scheduled

Fire now or schedule in your business timezone. Target all active contacts or specific tags.

Clear statuses

Draft, Scheduled, Sending, Done, Paused, Cancelled — always know where a campaign stands.

Usage tracking

Promo codes show 'Used 23/50' and stop working once they hit the cap or end date.

Get started

Cancel the email subscription. It's already included.

Every campaign runs on your live booking data. No exports, no integrations, no extra invoice.

No credit card · live in 48 hours · pause anytime, free